Some top tips to remember the next time you go networking
If you run your own business then you have either been to a networking event or have been invited to one.
Many of us dread walking into a room full of strangers and introducing ourselves.
So we have put together a few of the best networking tips we use during our Friday morning meetings
Arrive early.
It sounds counter-intuitive, however showing up to a networking event early is a much better strategy than getting there late. As a first attendee, you’ll find that it’s quieter, calmer and people won’t have settled into groups. It will be easier to find other people who don’t have conversation partners yet.
Ask easy questions.
Don’t stand waiting at the edge of the room for someone to start talking to you, approach a person or a group, and say, “May I join you” or “What do you do?” Listen intently to their replies. If you’re not a natural extrovert, you’re probably a very good listener. Listening can be an excellent way to get to know a person.
Smile.
A really simple but often overlooked rule of engagement. Smiling will put your nervous self at ease and you’ll come across as warm and inviting to others. Remember to smile before you enter the room, or before you start your next conversation.
Ditch your sales pitch.
Networking is all about building relationships. Keep the conversation light and informal, people do more business with people whose company they enjoy. Don’t do the hard sell within the first few minutes of meeting a person.
If they do ask you about your product or service, reply with an easy description. Make a mental list of recent accomplishments such as a new project or client you have landed. That way you will be prepared with interesting information you can pull into the conversation.
Don’t hijack the conversation.
Some people who are nervous networkers or who are not feeling comfortable at a networking event may overcompensate by commandeering the discussion. The most successful networkers we have met are those who are good at making other people feel special. When talking to someone you have just met, look them in the eye, repeat their name and don’t forget to listen to what they have to say. You could suggest topics that are easy to discuss. It’s far better to be a conversationalist than a talker.
Show your passion.
Win people over by showing them your enthusiasm for your product or service. You will leave a longer-lasting impression by telling a story about why you were inspired to create your company, product or service. When you get people to share their passion, it creates a memorable two-way conversation.
Follow up.
Networking is where the conversation begins, not where it ends. If you’ve met someone interesting and had a great conversation, why not ask them what is the best way to stay in touch. Connecting with them on LinkedIn is a great starting point, ask them if you can connect. Some people prefer email or phone. Get in touch within 48 hours of the networking event to show you’re interested and available. Remember to reference something you may have discussed so they will remember who you are.